Assistance to the Elderly, Inc.
This Privacy Policy explains how Assistance to the Elderly, Inc., doing business as Residential Plaza at Blue Lagoon (“we,” “us,” or “our”), collects, uses, and protects the personal information you provide when you visit our website, contact us, or submit a form through our website or through social media platforms such as Facebook and Instagram.
1. Information We Collect
We may collect the following information when you contact us or submit an inquiry or lead form:
- Your name
- Your email address
- Your phone number
- Information you choose to share about your care needs or those of a family member (for example, the type of care you are seeking and your preferred timeframe)
- Technical information such as your IP address, browser type, and pages visited, collected automatically through cookies and similar technologies
2. How We Collect Information
We collect information directly from you when you fill out a form on our website, submit a lead form through Facebook or Instagram, call us, or email us. We also collect certain information automatically through cookies and analytics tools when you use our website.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide information about our assisted living and memory care services
- Send you materials you have requested, such as our Memory Care Guide
- Contact you by phone, email, or text regarding our services and to schedule tours or consultations
- Improve our website, services, and marketing
- Comply with applicable laws and regulations
4. How We Share Your Information
We do not sell your personal information. We may share your information only with trusted service providers who help us operate our business (such as our website host, customer relationship management system, and advertising platforms), and only to the extent necessary to provide our services. We may also disclose information if required by law or to protect our rights and the safety of others.
5. Facebook and Instagram Lead Forms
If you submit a lead form through Facebook or Instagram, your information is collected through Meta’s platform and shared with us in accordance with Meta’s Data Policy and this Privacy Policy. We use this information solely to respond to your inquiry and provide the services or information you requested.
6. Cookies and Tracking
Our website may use cookies and similar technologies to understand how visitors use our site and to improve your experience. You can control cookies through your browser settings. We may also use analytics and advertising tools, such as Google Analytics and the Meta Pixel, to measure website performance and advertising effectiveness.
7. Data Retention and Security
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, use, or disclosure.
8. Your Rights
You may request to access, correct, or delete the personal information we hold about you, or ask us to stop contacting you, at any time. To make a request, please contact us using the information below.
9. Children’s Privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under the age of 18.
10. Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
Assistance to the Elderly, Inc.
5617 NW 7TH ST, Suite 205
Miami, FL 33126-3216
Phone: 305-267-2700
Fax: 305-267-2708
Email: info@atteinc.org
Website: https://atteinc.org/

